UK: Actis has launched a new advertising campaign for its flagship Hybris and Eolis HC reflective insulation products. The campaign features imagery of bees and honeycomb, which inspired the structure of the products’ air gaps.
Hybris and Eolis HC insulation contain recycled and 100% recyclable materials and are free from harmful dust, fibres and volatile organic compounds.
Construction UK Magazine has reported that Actis UK and Ireland Sales Director Mark Cooper said “Specifiers and builders must futureproof the homes they build, and homeowners need to look at retrofitting where possible to ensure that as well as keeping them warm in winter, properties stay cool in summer.” Cooper noted the increased risk of extreme temperatures after the UK recorded its hottest summer on record in 2025.
